You think category
isn’t sexy, isn’t
sex. Seems you’re wrong.
 
Don’t worry. We have
dozens of them, each revamping
the last. A thing
 
must be recognizable
in order to be
a thing. After a while
 
you’ll want to introduce
some novelty, but since
it’s been a while
 
this could come off
as desperate.
Don’t be mad.
 
You’d like to punish
the smug, crisply packaged
faux finite?
 
We have accessories for that.

Published in the The New Yorker